Did you ever realize that almost every house you walk into has some written words on their wall? Even in homes where there is not much art work, you'll find a house blessing, a favorite scripture, a funny quote magnet on a refrigerator, wedding vows... People like to have words around them to motivate, inspire and remind us about what is important in our lives.
On my website Beautiful Calligraphy, I seek to take these meaningful quotes, and then design them so that the meaning is evident in the design. You can see from this quote that there is emphasis with color and change in the "hand" (we don't call it font - that's a computer term). That helps to both beautify the quote and bring out the sentiment.
When people ask me to do a custom quote and say: I only want black writing on cream color paper, I first ask them to "stretch" and consider color and design. I tell them I don't work in b/w only - there's always a design feature - and that's probably why they like it. Otherwise you could just use a font on your computer and print on a nice piece of paper. When they get their finished work, they always agree with me.
Another thing is: LEARN about what makes beautiful calligraphy. Anyone can put up a website and claim they are experienced. And that could be true: But what they are doing in not quality work. Go to "about" on my site and learn how to spot quality calligraphy, so that you will get what you pay for! Yes, artwork is in the eye of the beholder, but in calligraphy there are "rules" about how to do lettering.
The thing that many people like about my work is that I personalize it for you: if it's a gift, with the recipient's name, date, etc.. I love to collaborate with my clients so that they know they YES, they too are creative and we work together to get exactly what will please them. So that they now have Words To Live By!